Ali is the Chief Executive at the Youth Sport Trust, an independent charity devoted to building a brighter future for young people through the power of sport. Ali joined the Youth Sport Trust in 2004 as a member of the senior leadership team and became the CEO in 2015. Prior to this Ali was the Deputy Director of Sport at the University of Bath having joined as the course leader for the Physical Education Initial Teacher Training programme. Before this Ali was Head of PE at Millfield School, having started her career as teacher in Essex. She is a Trustee of Chance to Shine and Youth United Foundation.
In 2019 Ali received an honorary doctorate of the University of Bath, she was recognized as the Best Leader (not for profit category) in the Sunday Times 100 Best Companies in 2020, and in the same year was awarded an MBE in the Queen’s Birthday Honours List.